Build Your Own $30,000+/Month Cleaning Business

in 90 Days

With Our NOVA Done-

For-You Launch System

With our all-in-one system, you’ll get expert support, ready tools, and a roadmap for predictable growth

Build Your Own $30,000+/MonthCleaning Business in 90 Days

With Our NOVA Done-For-You

Launch System

With our all-in-one system, you’ll get expert support, ready tools, and a roadmap for predictable growth

Services

What Is the NOVA Launch System?

NOVA is a complete white label cleaning business solution built by experts from marketing and cleaning industries

We give you a ready-to-run business — with your own brand, website, CRM, trained team, and full marketing infrastructure

Foundation

Operations
CRM
Checklists
SOPs

Marketing

Website
Branding
Ads
SEO
Lead generation

Support

Mentorship
Analytics
Checklists
Operations

Why We

Why choose NOVA Launch system?

A white-label business model that gives you the freedom of a startup — with the structure of a franchise

Advantages

The Advantages You Can't Ignore

Ready-to-Run

Infrastructure

Your Brand.

Your Freedom

Training & Support.

That Feels Personal

No Hidden Fees

Expert Marketing Ecosystem

Scalable & Flexible

Proven by Experience

Process

How it Works — From Idea to Launch

How it Works —

From Idea

to Launch

APPLY & CONSULTATION

BRAND SETUP & SYSTEM BUILD

TRAINING & MARKETING ACTIVATION

LAUNCH YOUR CLEANING BUSINESS

APPLY & CONSULTATION

BRAND SETUP & SYSTEM BUILD

TRAINING & MARKETING ACTIVATION

LAUNCH YOUR CLEANING BUSINESS

About Us

Our Success Story

We Turned Our Vision into a Reality

Meet Zalina, Viktoria, and Sergey – the driving force behind NOVA. Their combined expertise in product innovation, technical architecture, and market strategy laid the foundation for a platform designed to empower businesses. From concept to execution, their journey is a testament to perseverance and a deep understanding of market needs

Zalina Struchalina

CEO & Product

Visionary

Viktoria Fileeva

CTO & Lead

Architect

Sergey Utlik

CMO & Market

Strategist

We didn't just design a system — we built it from the ground up, tested it in the real market, and turned it into a roadmap for others.

- The Nova Founders

Want to build your success story next?

Pricing Plan

Pricing

Choose Your Business

Growth Package

Find the plan that fits your goals — from a fast-track startup to a fully automated franchise-ready system

Startup

Package

Ideal for a quick start with ready-made tools and minimal operational support

Launch Timeline: 6 Weeks

Business Structure: Consultation on LLC, EIN, and business bank account setup
CRM & Automation: Basic CRM setup
Web Presence: Simple 6-page website
Support: 1 month of personal curator support

Staffing: Not included
Marketing & SEO: Not included
Visa Documentation: Not included
Attorney Coordination: Not included

Professional

Package

Our recommended choice for launching a scalable business with a professional team, automation, and a ready-made marketing system

Launch Timeline: 8-12 Weeks

Business Structure: Turnkey business setup (LLC, EIN, bank account, infrastructure)
CRM & Automation: Full automation (BookingKoala, auto-notifications, analytics)
Web Presence: Premium WordPress site (up to 12 pages) + full SEO
Staffing: Manager recruitment and training; Cleaner team training
Marketing & SEO: 3 months of local SEO and ad management
Support: 3 months of personal curator support

Visa Documentation: Not included
Attorney Coordination: Not included

E2 Visa Investment

Package

Specifically designed for investors applying for an E-2 visa who require a legitimate, operational business with complete documentation for USCIS

Launch Timeline: 12+ Weeks

Business Structure: Turnkey setup + E-2 compliant visa structure
CRM & Automation: Full automation
Web Presence: Premium website + SEO
Staffing: Manager recruitment and training; Recruitment and training for 2-3 cleaners
Marketing & SEO: 6 months of ad management + Advanced analytics; 3 months SEO + advanced
Visa Documentation: Complete package for USCIS (business plan, financials, job creation plan)
Attorney Coordination: Consultation with an immigration attorney and coordination included
Support: 6 months of priority support

Startup

Package

Ideal for a quick start with ready-made tools and minimal operational support

Launch Timeline: 6 Weeks

Business Structure: Consultation on LLC, EIN, and business bank account setup
CRM & Automation: Basic CRM setup
Web Presence: Simple 6-page website
Support: 1 month of personal curator support

Staffing: Not included
Marketing & SEO: Not included
Visa Documentation: Not included
Attorney Coordination: Not included

Professional

Package

Our recommended choice for launching a scalable business with a professional team, automation, and a ready-made marketing system

Launch Timeline: 8-12 Weeks

Business Structure: Turnkey business setup (LLC, EIN, bank account, infrastructure)
CRM & Automation: Full automation (BookingKoala, auto-notifications, analytics)
Web Presence: Premium WordPress site (up to 12 pages) + full SEO
Staffing: Manager recruitment and training; Cleaner team training
Marketing & SEO: 3 months of local SEO and ad management
Support: 3 months of personal curator support

Visa Documentation: Not included
Attorney Coordination: Not included

E2 Visa Investment

Package

Specifically designed for investors applying for an E-2 visa who require a legitimate, operational business with complete documentation for USCIS

Launch Timeline: 12+ Weeks

Business Structure: Turnkey setup + E-2 compliant visa structure
CRM & Automation: Full automation
Web Presence: Premium website + SEO
Staffing: Manager recruitment and training; Recruitment and training for 2-3 cleaners
Marketing & SEO: 6 months of ad management + Advanced analytics; 3 months SEO + advanced
Visa Documentation: Complete package for USCIS (business plan, financials, job creation plan)
Attorney Coordination: Consultation with an immigration attorney and coordination included
Support: 6 months of priority support

Everything You Need

Marketing Power

That Scales Your Brand

From logo to leads — everything you need to attract and retain customers.

Branding

Logo, Style Guide, Materials

Website

WordPress, SEO, Analytics

Local SEO

150+ listings, reviews, backlinks

Advertising

Google LSA, Thumbtack, Facebook

CRM & Automation

Calls, SMS, Email, Sequences

Ongoing Optimization

Reports, A/B tests, ROI tracking

Tools

Operations Built

to Run Smoothly

From day one, you operate like a 5-figure company

1/5

Legal setup (LLC, EIN, documents)

2/5

Hiring manager + cleaner training

3/5

Cleaning checklists & SOPs

4/5

Quality control & reports

5/5

CRM automation

1/5

Legal setup (LLC, EIN, documents)

2/5

Hiring manager + cleaner training

3/5

Cleaning checklists & SOPs

4/5

Quality control & reports

5/5

CRM automation

Milestone

Launch Timeline

From Idea to Profit in 8–12 Weeks

Our streamlined process takes your vision from initial concept to a profitable market presence in just 8 to 12 weeks. Each phase is meticulously planned to ensure efficiency and impactful results

Week 1–2

Discovery & Branding

Week 3–4

Website & Setup

Week 5–6

Operations Integration

Week 7–8

Ads & Go Live

Week 9–12

Optimization & Growth

Support

Continuous Support After Launch

We stay with you — optimizing, analyzing, and scaling your business.

You’re never alone — our experts, systems, and community are with you at every step

Marketing & Lead Generation

Branding, SEO optimization, content strategy development, targeted ad campaigns, social media management, and lead magnet creation

Operations

Supervision

Weekly check-ins, CRM audits, SOP reviews, performance tracking, team training, and process optimization

CRM

& Templates

Automation updates, lead nurturing sequences, custom email templates, pipeline management, and data synchronization

Analytics & Optimization

Monthly reports, conversion rate optimization (CRO), A/B testing, user behavior analysis, and dashboard customization

Community Access

Mastermind sessions, exclusive networking events, peer-to-peer learning, resource library, and expert Q&A forums

All-inclusive ongoing support model: Operations, analytics, mentorship, and marketing optimization — everything is included for a small revenue-based share (8–15% of your monthly revenue, depending on business scale)

FAQ

Frequently Asked Questions

What’s included in the startup cost?

You get a complete white-label cleaning business — with your own brand, website, CRM setup, ad campaigns, team training materials, and step-by-step launch support

Do I need prior cleaning experience?

Not at all. Our system is built for first-time entrepreneurs — we guide you through every step. You’ll get ready-to-use checklists, hiring templates, SOPs, and training materials for your team. With our mentorship and marketing support, you can launch and run a professional cleaning brand even if you’ve never cleaned a single home before

What cities are available?

We currently operate across the U.S., and new areas open every month.When you join NOVA, you’ll receive your own exclusive territory, meaning no overlap or competition with other NOVA partners in your area. We’ll help you select the best location based on local demand and growth potential.

How long does setup take?

Most partners launch within 3–5 weeks.That includes your branding, website, CRM setup, automations, and marketing campaigns.We handle the heavy lifting — so you can start generating leads and bookings almost immediately after approval.

Is this a franchise?

No — and that’s what makes NOVA different. This is a white-label business model, not a franchise. You own 100% of your brand, clients, and profits. There are no royalty payments or hidden fees — just a one-time setup cost and an optional ongoing support program (8–15% of revenue). It’s the freedom of a startup with the structure and backing of an experienced team.